Neuromarketing

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next…

Stupidity appears to be contagious, and you can catch it from the media you consume. Researcher Markus Appel had college students read a story about a "foolish soccer hooligan" who got drunk, got into fights, etc., or a more neutral…

The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who officiated at Weiner's wedding) to apologize for his behavior. No transcript of the…

Twitter's approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even non-celebrities can develop many thousands of friends; some resort to automation tools to…

Remember that fresh, buttery popcorn you had a few weeks ago? Maybe you didn't really have it at all, and the memory was created by a magazine ad. Impossible, you say? Actually, new research shows that some print ads can be impactful…

For years, most criticism of neuromarketing has been either alarmism ("OMG! They are reading my thoughts to make me buy stuff!") or outright dismissal ("There's no valid science, they are all charlatans!"). In the last few weeks,…

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the…

Nielsen, the market research giant, will acquire the portion of neuromarketing firm NeuroFocus that it doesn't already own, according to a report in MediaDailyNews. The move was apparently triggered by a bid for NeuroFocus from archrival…

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study…

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope,…