Browsing Category
Neuromarketing
General news and opinion in the field of using brain science in marketing
Nudge by Thaler and Sunstein
Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don't have to tell Neuromarketing readers that humans often behave in conflict with the traditional…
Furry Cat Ears Show Your Mood
Guess in which country someone would think it a great idea to develop big, furry cat ears that sit on your head and are supposed to show your mood. If you guessed Japan, you would be right. A little sensor arm presses against your…
Better Packaging via Neuromarketing
What's better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don't often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all.…
Cool Brain Art
Last month was the conclusion of Brain-Art Competition 2011, and some of the entries are really intriguing. There were four categories of entry:
Apologies Really DO Work
Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off and move on to greener pastures, try this simple technique: say, "I'm sorry."…
The Upside of Irrationality by Dan Ariely
Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in their simplicity, but he writes about his work and that of other researchers in…
401K Choice Architecture Gone Awry?
One of the most popular examples of choice architecture - how our decisions are influenced by the way options are presented - is the 401K enrollment process. (For non-US Neuromarketing readers, most companies have replaced traditional…
More Neurocinema: Brainy Film Festival
The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film imagery and its effect on conscious and subconscious processes in the viewer's…
Smells Like Social Media
We've seen some unusual fragrance concepts, but how about a scent "Made for Social Media?" The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human…
Engaging Beer Mythology
Hot on the heels of my "surprise" ad, here's another long but highly engaging commercial from Sapporo Beer.
