Neuromarketing

We know that smells can evoke memories - think Proust's madeleine - but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and…

It seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some number of additional cups. Shop at the grocery store, and you get points to reduce…

If the late Nobel Laureate Herb Simon were still around, I'm sure he'd be fascinated by neuromarketing. He did a lot to explode myths of human behavior, notably that people always behave in a rational, utility-maximizing, manner. I…

I've been reading Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin, and am enjoying her analysis of what makes a "passion brand." Passion brands are those with…

Much of the content on the web is created by users ("user generated content," or "UGC"), but only a small amount of that is actually interesting enough to generate substantial interest or "go viral." A new study by OTOInsights, a…

Here at Neuromarketing, we've had the same look (shown above) since we launched in 2006. We've installed a new look with some additional advanced features, like a dynamic list of our most popular posts, a tag cloud, avatars for authors…

The idea that there is a "buy button" in the brain which clever marketers can push has been bandied about for years. While I remain skeptical that any marketing technique could work that magically, Intel is working on a new kind of buy…

Few would argue that one of the most important skills a salesperson can have is to understand what the customer is thinking, but that's a skill that's difficult to measure. Instead, hiring managers rely on evidence of past sales success (a…

Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of your team and produce better results. According to a study published in the…

Neuromarketing firm Emsense has raised $9 million in additional capital. The new round was led by an investment from Technology Partners with existing investor the Foundry Group also participating. This funding will allow EmSense to…