Neuromarketing

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We Decide helps readers understand and even apply current research in the process of…

If you are human, you are subject to temptation. In a religious context, temptation is an invitation to sin, i.e., to break the established rules of that particular faith. Even without the influence of religion, society has both formal…

In the last week, a lot of press attention was devoted to the use of brain scans to optimize the fear factor in horror movies. As CNN reported,

Is there something about names that attracts odd research? The last time I used "Weird News" in a Neuromarketing title was in, Weird News: Names Affect Outcomes. That article detailed research that showed a weak but significant…

Some neuroscientists have long been critical of fMRI brain scans, complaining that the technique's colorful images may cause their data to be weighted beyond their merit. Now, two skeptical groups have published data suggesting that the…

Advertisers have known for decades that pictures of babies attract attention and hold the viewer's gaze. That's why you often see pictures of babies - cute, startled, smiling, frowning - in ads that have nothing at all to do with baby…

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how…

Ecommerce websites have a great opportunity to exploit the "scarcity effect," primarily because they can often provide instantaneous feedback on inventory levels and, in a credible way, let customers know when products are scarce.…

I've begun reading BrandDigital: Simple ways top brands succeed in the digital world by Allen P. Adamson, and found myself wholeheartedly agreeing with Adamson on the need for brand authenticity. In College Branding: Rooted in Reality, I…

The last time you bought a product online, you probably went through a logical analysis of alternative products, prices, features, and so on. And perhaps you really did. Research shows, however, that we are actually far from rational…