Neuromarketing

The recent Creative Arts Emmy Award result had an interesting neuromarketing tie-in: Super Bowl commercials found to be emotionally engaging using EEG and biometric measures fared unusually well in the Emmy award competition:

Book Review: Neuro Web Design: What Makes Them Click? I couldn't pass up Neuro Web Design: What Makes Them Click? by Susan Weinschenk, inasmuch as it combines several of my interests - neuroscience and marketing, specifically Web…

I don't often get into neuro-parenting here, but I thought this particular research finding was interesting enough to single out. (I mentioned it in my Managing by Mistakes post last week, too.) The short story is that a lot of what…

I've written often lately about college branding, but have focused on developing the external brand of the institution. One thing that's clear is that as skeptical as academics may be about the idea of branding, a few profs are actively…

In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand.

It's hard to say exactly what the creators of this ersatz Coke commercial were aiming for, but it seems like something that Neuromarketing readers would find amusing: Here's another hypnotic soft drink ad:

Many of us work with websites that depend on collecting user information - lead generation sites, charity sites, etc. Often, these sites have information useful to those visitors. The knee-jerk reaction is often, "Force them to give up…

One of the common views of neuromarketing, often expressed by those who are suspicious of business in general, is that the main purpose of neuromarketing is to manipulate consumers into making unnecessary purchases. In the words of a…

The idea that scarce products are more appealing isn't new. The latest iPhone MUST be good if hundreds of people are standing in line to snag one of the small number available at launch, right? Game console makers seem to have turned…

Banner ads may be the most common method of reaching consumers on the Web, but they don't get much respect. Web marketers talk about "banner blindness," implying that users become so used to the presence of these ads that they no longer…