Neuromarketing

One of the problems with measuring the viewership of television programming is that counting viewers doesn't give advertisers or programmers any information about how engaged the viewers are with the content. Two Australian firms, PBL…

Innerscope Research has released the results of its biometric tests of the 2009 Super Bowl ads, and found that three of the top 5 ads seemed tied to the concerns people have about the current economy and financial security. The top scoring…

No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my guess as to which company might see the most bottom-line benefit from their Super…

As we approach the Super Bowl kickoff, we can anticipate a plethora of ad studies using various biometric and neuromarketing techniques. Here is one of the expected tests:

OK, when I closed my post Branding, Brains, and Google, I made the point that it's too easy to beat an analogy to death and said I wouldn't do it. But, here I am, taking up my cudgel to give the Google/brain analogy one more whack. This…

Not long ago a press release went out with the provocative title, "Brain Works Like Google, New Study Finds." More specifically, the news release claimed that the study showed that our brains choose brands from our memories using…

We've got an opportunity for all of you would-be neuromarketing experts who couldn't tell a hippocampus from a hippopotamus - Neuroscience Boot Camp at the University of Pennsylvania:

While our behavior is clearly influenced by our surroundings - most of us act differently in a church vs. a nightclub - new research shows that very subtle differences can have a significant behavioral impact. Specifically, new research…

I'm often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other…

CBS aired a lengthy segment on "mind reading" that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University,…