Neuromarketing

The common belief is that neuromarketing is trying to find the mythical "buy button" in the brain. If you are an ecommerce web designer, though, the "buy button" is one thing you want to be sure your visitors can find very easily! One…

Hot on the heels of learning that more expensive wine tastes better, we find that more expensive placebos are more effective at controlling pain:

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh? Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain…

With Barack Obama and Hillary Clinton locked in a tight race for the Democratic presidential nomination, will one or the other turn to sensory branding, Korean-style? Last December, Reuters reported that Lee Myung-bak, a candidate for the…

Can some scents reduce stress? Brain scientists are now confirming what herbalists and aroma researchers have long believed. Japanese researchers, using near-infrared spectroscopy, tested the effect of a “pleasant, floral green” aroma on…

In Brain Rules by John Medina, one of the more amusing anecdotes is an informal experiment by Medina on the potency of scent to enhance the formation of memories. Medina conducted the test while teaching a complex molecular biology topic…

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina (Pear Press, 320 pages) is a highly readable guide to using the latest neuroscience research to improve your life and work. Medina's prose…

Behavioral economics and neuroeconomics are closely related fields, rather in the same way that psychology and neuroscience are related. It seems that Democrat presidential hopeful Barack Obama has a behavioral economist on his staff. The…

Since the early days of advertising, it's been axiomatic that pictures of babies grab the attention of readers more effectively than any other kind of image. This has led to baby pictures being used in ads for just about any kind of…

Is Scratch 'n Sniff Starbucks in our future? No industry focuses as much on olfactory marketing as the coffee business. Starbucks recently dumped its breakfast eggs because their smell didn't pair well with the coffee aroma. Nestle…