Neuromarketing

Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters, and other pros seem to have it, particularly for certain groups or markets. But…

Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are... the result is often a relationship between defined by a fat contract that seeks to protect both parties against…

Toronto’s Globe & Mail published a fairly lengthy story on neuromarketing, with a lot of discussion of Nielsen Co.’s acquisition of NeuroFocus. The story recounts an anecdote from the latter’s CEO, A. K. Pradeep: Dr. Pradeep cites…

Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The methodology varies - focus groups, Web surveys, interviews, etc. - but in most cases the…

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also…

Are the non-medical applications of fMRI and other brain imaging technology overrated, or are we seeing the birth of a major new field of study? Ofri Ilani and Yotam Feldman of Haaretz have written a lengthy survey piece that starts by…

Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females. Researchers at Northwestern University and the University of Haifa have found…

Berkeley neuroscientists report that they have been able to identify images subjects looked at solely by analyzing fMRI scans of the subjects' brains. Jack Gallant and his team at the University of California Berkeley published their…

East Asian subjects process a picture differently than their North American counterparts, according to a study published this week in the Journal of Personality and Social Psychology. The study used both eye tracking and conventional…

OK, I admit it... if this story was about rats and food pellets, it wouldn't be particularly compelling. But when scientists decide to see what your brain does while it's looking at Krispy Kreme donuts, that's news! Neuroscientists at…