Neuromarketing

Long recognized psychological phenomena and various aspects of human behavior are being localized in the brain daily, it seems, and the latest to be studied is discovery, often referred to as an "Aha!" or "Eureka!" moment. This is the…

Keith Winter was named CEO at Emsense, a neuromarketing company that uses EEG and other technology to measure consumer response to media and ads. Winter had previously held the COO slot at Exponential Interactive, an Internet advertising…

It appears that neuromarketing practitioners face one more challenge in analyzing brain scans. Research at Stony Brook University, Massachusetts Institute of Technology (MIT) and Stanford University shows that people from East Asian…

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience research. If you are an occasional Neuromarketing reader (or grazer!), this is…

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the…

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several…

What's the next big frontier in pharmaceutical marketing? Blockbuster drugs seem harder to develop these days, and it's getting more difficult to sell minor tweaks to old products as major breakthroughs. It's even getting more challenging…

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I've…

A consistent theme here at Neuromarketing is that asking people about their future actions can be a very unreliable predictor of that behavior. Nobody knows this better than political pollsters, who are often surprised by actual voting…

Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to be a not-too-subliminal cross image in a TV ad for Huckabee in Subliminal…