Neuroscience Research

Researchers in Italy and Switzerland have found carbon nanotubes to be bio-compatible and that the can be attached to neurons to boost the natural signal-processing capabilities of those neurons. "Our findings show that carbon nanotubes,…

Ever wonder why you can't remember the name of the person you met ten minutes earlier? It could be you weren't paying attention. Or, it could be your dentate gyrus:

In both Decoy Marketing and More Decoys: Compromise Marketing, I wrote about how adding an item to a lineup of products could increase sales. In the former, the "decoy" was a product that was less attractive than another product but priced…

Why do some internet videos "go viral" and rack up millions of views while apparently comparable videos don't? For marketers seeking to use the video channel as a promotion tool, wouldn't it be handy if you could predict which of several…

Want your customers to trust you? Demonstrate that you trust THEM! This may seem counterintuitive, but there's sound neuromarketing reasoning behind it. The concept revolves around that seemingly magical neurochemical, oxytocin, which is a…

Why a logical product lineup may not be the most profitable When marketers plan a company's product offerings, they usually try to do so in the most logical way possible. Several levels of product may be offered - a stripped-down,…

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually…

Need to sell more without cutting prices or spending more on ads? It may be possible. Last week, I wrote about Guy Kawasaki's new compendium of business savvy, Reality Check. One of the little gems he writes about is an experiment that…

Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc. It's undeniable, though, that being willing to help unrelated…

Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar,…