Neuroscience Research

Long recognized psychological phenomena and various aspects of human behavior are being localized in the brain daily, it seems, and the latest to be studied is discovery, often referred to as an "Aha!" or "Eureka!" moment. This is the…

It appears that neuromarketing practitioners face one more challenge in analyzing brain scans. Research at Stony Brook University, Massachusetts Institute of Technology (MIT) and Stanford University shows that people from East Asian…

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience research. If you are an occasional Neuromarketing reader (or grazer!), this is…

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the…

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step closer to doing so. Not only have they been able to identify which of several…

What's the next big frontier in pharmaceutical marketing? Blockbuster drugs seem harder to develop these days, and it's getting more difficult to sell minor tweaks to old products as major breakthroughs. It's even getting more challenging…

I've often said that the most exciting application of neuromarketing techniques isn't that of choosing or developing advertisements, but rather designing better products. While some may feel that enhancing ad effectiveness with brain scans…

People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be responsible for the filtering process. Dr Torkel Klingberg and colleague Fiona…

What do mathematicians, architects, sculptors, biologists, and graphic designers have in common? They all use what is perhaps the most interesting number in mathematics: the Golden Mean, also called the Golden Ratio and the Golden Section.…

Just in time for the annual Thanksgiving turkey overdose, MIT Technology Review has run Tryptophan, Turkey, and Trust by Emily Singer. Tryptophan is the enzyme abundant in turkey that has been shown to cause drowsiness. Many credit…