Neuroscience Research

Side-to-side eye movements have been shown to improve memory, according to researchers in the UK and the US. They speculate that the eye movement causes the two hemispheres of the brain to interact with each other more, but a mechanism…

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals? Recent neuroeconomics research gives us some clues. As reported in the New…

Much of what we write about here at Neuromarketing is research that helps explain behavior. In other words, the neuroscientists take known human behavior and use brain imaging or other tools to help understand why that occurs. Generally,…

Paul Zak, Director of Claremont?s Center for Neuroeconomic Studies, was awarded a $1.5 million grant from the John Templeton Foundation to continue researching, ?Oxytocin and the Neurobiology of Human Virtues: Resilience, Generosity, and…

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the…

Stephanie West Allen, author of Idealawg, is teaming up with Dr. Jeffrey Schwartz of UCLA to write a new blog, Brains on Purpose, on how neuroscience can help inform the field of conflict resolution. Allen is both a prolific and insightful…

We've covered the concept of buying pain here frequently, but haven't seen much about how giving away money affects the brain. Two new studies shed some light on the neuroscience of charity and altruism. These studies indicate that the…

Hitachi has introduced a wearable brain scanner targeted at a variety of applications, one of which is neuromarketing. The halo-like device is portable, allowing it to be worn while performing normal activities - perhaps even shopping. Of…

I recall the first mega-store that opened locally - it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common. It was interesting to watch what other shoppers had in…

We've discussed priming - the idea that an attitude or concept can be activated in an individual by subtle cues without conscious awareness - multiple times (e.g., Priming by Order, Priming the Customer, Thinking about Money) and others).…