Neuroscience Research

When we wrote Brain Branding post yesterday, most of the mainstream press hadn't picked up on the unassuming press release from the Radiological Society of North America (RSNA). What a difference a day makes - Google News counted nearly…

How important is a strong brand image? A new study presented at the Radiological Society of North America (RSNA) shows that people presented with known brand images processed them in areas of the brain associated with positive emotions,…

Mere exposure to money imagery can make you more antisocial and more greedy, according to research.

Those who are fans of commercial technologies spinning off from military or government research will be happy to know that the field of neuroscience is getting plenty of attention and government funding. The Australian has published an…

A recurring theme in quite a few of our neuromarketing posts is the apparent contest between the amygdala, a brain structure long thought to be the seat of emotions in the brain, and other brain structures thought to be responsible for…

Most of us attempt to treat each other fairly, and react negatively if we feel we are treated unfairly. We may even react negatively if we see someone else being treated in an unfair manner. Research shows that this sense of fairness…

Why do spokespeople in ads who aren't professional actors do so badly most of the time? No doubt we've all seen the ads featuring the owner or sales manager of the local car dealer, or the guy who owns the furniture outlet, that seem…

This is one of those experiments that must have raised a few eyebrows during the approval process... "Let's get this straight, you are going to show subjects invisible pictures of naked people and see if they unconsciously remember seeing…

Every human culture has developed some kind of art, and scientists puzzling over art's appeal are proposing a neuroscience-based explanation. Vilayanur Ramachandran of the University of San Diego's Center for Brain and Cognition, along…

I'm still catching up on the reading I missed during my extended trip (and posting hiatus) a few weeks ago, and one of the more interesting things I've run across is an article in the UK's Times Online, Why say no to free money? It's…