Neuroscience Research

Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The decision may be based on space available, design considerations, or perceived…

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on cue, Carnegie Mellon University released Researchers Use Brain Scans To Predict…

The recent publication of a study showing that performing mental exercises improves subjects' ability to perform those tasks, even years later, has caused a flurry of interest in brain fitness. (See New Evidence for Brain Fitness.) Today,…

The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants as they played): each week, contestants choose to accept a fixed amount of…

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect cognitive decline associated with aging. The study provided some subjects with brain…

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry people may take in all kinds of information more quickly. The New York Times…

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject's brain in the premotor cortical region, triggering an unconscious smile and apparently…

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications. Researchers played a series of sounds for subjects…

It's been a while since we posted Marketing Neuroscience: Brain Fitness, and I've noticed that interest in the entire brain fitness and cognitive enhancement area seems to be heating up. I was reminded of that after seeing a few television…

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust Centre for Neuroimaging at University College London have found that the hippocampus…