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Neuroscience Research
New research in neuroscience
Physical Fitness, Brain Fitness
A new study shows that being in poor physical condition may increase the risk for dementia and Alzheimer's disease, and being fit may stave off the onset of these conditions.
Male/Female Brain Differences
An interesting Baltimore Sun article, Hormones wire men's, women's brains differently, surveys recent research showing how hormones trigger physical differences in male and female brains.
Among the newest findings: A previously unknown…
Food Ads: How Brains Respond
Scientists now have a better understanding of why some people develop extreme food cravings. Brain scans show that some individuals have a much stronger response to images of food, making them more likely to abandon diets and engage in…
Irrational Decisions by Monkeys and Humans
Researchers at Yale have found that capuchin monkeys are risk-averse when making decisions, and exhibit behavior similar to humans when choosing between alternatives.
Book Review: The Creating Brain
The Creating Brain: The Neuroscience of Genius (2005, Dana Press), by Nancy C. Andreasen, is a slender book geared to the lay reader. Andreasen's style is breezy and conversational; if she teaches her classes at the University of Iowa in…
Decision Making and the Brain
New research identifies the areas of the brain used to store "values" for alternative choices in decision making. This work will influence both neuroeconomics and neuromarketing, and will no doubt spawn much follow-on work to better…
Brain Fitness Concept Challenged
A Wall Street Journal article describes a study that refutes the claim that mental activity is itself a defense against cognitive decline.
High Speed, Light-based Brain Activity Detector
Neuroscientists at the University of Illinois are testing a brain activity monitor that uses intense infrared light to measure neuronal events in the cortex.
Marketing Neuroscience: Brain Fitness
Usually we talk about neuroscience marketing here, i.e., improving marketing using brain science (aka neuromarketing). But, to engage in a verbal contortion, what about marketing brain improvement with science? That's exactly what…
The Neuro-acquittal of O. J. Simpson
Research on the neuroscience of political persuasion suggests that by turning the O. J. Simpson trial into a debate on racism, defense attorney Johnny Cochran may have allowed the jurors to process testimony in a partisan and emotional way,…
