Neuroscience Research

Political marketing is all about persuasion, and brain scans show that some voter groups respond to new information with emotional rather than rational brain areas.

It's short notice, but I just ran across the info at the Neuroethics & Law Blog. On Friday, March 10, 2006, Stanford University will host Reading Minds: Lie Detection, Neuroscience, Law, and Society. Here's a brief summary:A…

Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product…

Stanford neuroscientist Bill Newsome's is hoping to gain approval to implant an electrode in his brain to better understand human consciousness. The electrode will be activated, and he'll report on what he is consciously experiencing.

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com's buxom babe was declared a flop by neuroscientists, but drove more web…

MIT researchers found that rats learn more when a break allows them to replay what they just saw in their brain. There are indications that humans may learn in a similar manner, so marketers should look for opportunities to let human…

fMRI scans are being used as hard-to-deceive lie detectors, and entrepreneurs are piling in to exploit the technology.

Our brains contain neurons that appear to express the same emotions that someone we are watching expresses, and sales pitches will be less effective when dissonance between words and emotions is created.

Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov's dogs, according to new fMRI research.