Neuroscience Research

Mind Wide Open - Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as simple as once thought.