Neuroscience Research

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient's first name. This remarkable result hasn't been formally published, but is recounted in The Small BIG, the latest effort…

Your weekend reading list!

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from "Dr.…

Ease into the week off with some reading material, mostly about the brainy side of marketing and sales!

Here's my latest content for the week, and hand picked items both I and my readers liked, too.

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music…

Your weekend reading list for all things brain and marketing-related...

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up to this decision is the process of decision making.