Here's my latest content for the week, and hand picked items both I and my readers liked, too.

Here's our curated list of some great content we found this week! I'm a complete believer in A/B testing, and I'm always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved…

In a few weeks, we'll be launching The Brainfluence Podcast. Each week, I'll talk to an interesting person in the field of marketing, neuroscience, behavior/psychology, user experience, customer experience, behavioral economics, conversion…

Headline writers have known for years that rankings articles like "Top 10" lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve…

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my…

Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs.

One of the key factors in the human brain's ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a period of time. According to Norman Doidge, author of The Brain That Changes…

Luxury brands face a difficult challenge: they must be exclusive, and usually expensive, to maintain their elite status. At the same time, a brand that has extremely limited distribution may not be able to acquire or maintain the…

We know that slow, balky, and confusing websites aren't a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good…