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Emotional Design

At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for neuromarketers may be product design. Why struggle to make ads more appealing when you could be making the…

Halo 3: Brain Games

A few weeks ago, WIRED published an interesting story on the massive amount of testing that has gone into producing Halo 3. The biggest part of this has been usability testing to ensure that the game is continuously playable. By eliminating…

Why Buy? Brandweek on Neuromarketing

Earlier this month, Brandweek’s Jim Edwards put together a nice survey of the various ways companies are trying to get into consumers’ minds. He spends little time on well-publicized fMRI brain scan efforts, and the discussion of other…

AdAge: Neuromarketing or Neurohype?

Advertising Age's Mya Frazier has taken neuromarketing to task in Hidden Persuasion or Junk Science? Despite the alarming title, the article itself is reasonably balanced in content if not in tone. Frazier highlights some of the same…

The Obesity Epidemic and Addictive Foods

There's an epidemic of obesity in the U.S., and new research helps explain the difficulty many people have in avoiding fattening foods. British researchers have shown that chocolate acts on the brain in a way similar to addictive drugs.…

This is Your Brain on Money

The human mind may be well suited to surviving in dangerous forests and plains, but it doesn't do as well with modern financial decisions. A lengthy and interesting article in Money by Jason Zweig (read it online at CNNMoney.com - Your…

Names Disrupt The Brain

"Remember that a man's name is to him the sweetest and most important sound in any language." So said Dale Carnegie, famed author of How to Win Friends and Influence People. As it turns out, Carnegie may have been onto something long…

Facial Coding

When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell's Blink, we found his discussion of facial coding to…