Emotionomics: Leveraging Emotions for Business Success by Dan Hill (Beaver's Pond Press) builds on the premise that "facial coding," the interpreting of the often involuntary expressions our faces make (sometimes called microexpressions),…

Despite the pretty pictures generated by today's fMRI machines, they are lacking in both spatial and temporal resolution. Siemens is addressing this issue by commercializing a new kind of scanner technology that uses an array of sensors to…

"About 95% of all thought, emotion, and learning occur in the unconscious mind - that is, without our conscious awareness." -Gerald Zaltman, in How Customers Think This is a basic premise of almost everything we write about here at…

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the…

Hitachi has introduced a wearable brain scanner targeted at a variety of applications, one of which is neuromarketing. The halo-like device is portable, allowing it to be worn while performing normal activities - perhaps even shopping. Of…

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups. Gregory Larkin at Stanford University in…

One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,

The concept of marginal utility, a favorite of economists, is fairly simple to illustrate: a $20 bill is more useful to a financially strapped college student than, say, Bill Gates. Researchers at the University of Cambridge in England…

My fellow FutureLab blogger, David Widger, wrote an interesting post, How Many Green Marketers Does It Take to Change a Light Bulb? In it he notes that fluorescent bulbs have proven difficult to market, despite today's lower bulb prices…

The rising star of brain imaging is magneto-encephalography (MEG). Though the technology is far from new and the device looks like something from a 1950s science fiction movie, improvements in hardware and computing power are spiking…