It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

Coffee aromas can increase arousal and cognitive performance.

Roger curates an expansive list of neuromarketing books.

Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this?

Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing.

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don't pull the plug on that direct mail campaign…

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won't be possible as long as…

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.