Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I'll try to provide answers, or at least some information that will let…

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's…

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can…

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting. Hot on the heels of last week's post from Brian Massey naming Austin the Conversion…

Every neuromarketing technique has one main purpose: get beneath consumers' conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple…

It's been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A…