BMW's apparent investment in neuromarketing is attracting attention.

Neuroscientists at Duke, using fMRI brain scans, have shown that different brain mechanisms are at work when people make decisions under risky or ambiguous conditions.

Marketers are turning to a variety of techniques to evaluate advertising effectiveness, including Six Sigma statistical analysis previously used for manufacturing and service quality improvement.

Neuroscientists using fMRI brain scans have shown that people pereceive different tastes depending on their expectations. Marketers can use this data to show the importance of advertising, packaging, and other factors that affect product…

Some pundits question whether neuroscientists scanning brains with fMRI while people watch advertisements is a valid way of measuring ad effectiveness. GoDaddy.com's buxom babe was declared a flop by neuroscientists, but drove more web…

UCLA neuroscientists use brain scans to gauge responses to SuperBowl ads.

fMRI scans are being used as hard-to-deceive lie detectors, and entrepreneurs are piling in to exploit the technology.

Using simpler scanning technology than that used in fMRI testing, Brain Fingerprinting Labs is evaluating ads by measuring the brain responses of viewers.

Research shows that visitors are influenced by good website design even if they don't consciously realize it.

Brand preferences seem to be stored in the brain by a conditioning process, much like Pavlov's dogs, according to new fMRI research.