Mind Wide Open - Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.

As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs. science battleground.

If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!