Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits! Read this book to learn even more ways to change people's hearts, minds, and actions.— Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Want to make your prices seem lower without actually changing them? Here’s a research-based technique that will do exactly that, with one small catch… it doesn’t work equally well for male and female customers!
We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]
My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with trying to turn more visitors into phone inquiries. When they tested different combinations of web lead [...]
Here’s our curated list of some great content we found this week! I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing. Read Case Study – How I Increased Conversions by 785% in One Day (Without [...]
I’m happy to say that I’ll be the closing keynote speaker at America’s Customer Festival, September 15-16, 2014, in Las Vegas. It’s an exciting conference with speakers focusing on several important topics:
If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than [...]