Your website design may activate threat circuits in your customer's brain.
For ecommerce conversion, confused customers are never a good thing. A confused customer will be slow to order and quick to leave.
Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.
Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon’s Kindle Store. […]
Six ways a better understanding of consumer behavior can boost conversion rates.
Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.
A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.