When I first heard that famed neuroscientist Eric Kandel was about to join the Neurofocus advisory board, I was both surprised and excited. Surprised, because Kandel – a professor at Columbia University, a Nobel Laureate, and the top neuroscientist working on human memory – seemed like the kind of guy who might have more [...]
15. March 2010
When Fancy Fonts Work
Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ones. If you are selling a costly product, describing it [...]
14. March 2010
The Lighter Side of Neuromarketing at SXSW
The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created by Neurofocus, and shown for the first time by our co-panelist, Neurofocus CEO Dr. A. K. Pradeep:
I was watching the reactions on Twitter, and it seems like [...]
12. March 2010
Rainmaking with Neuromarketing
A quick post in the lead-up to SXSW…
Rainmaking
Be sure to listen to my interview with Kim Greenhouse of It’s Rainmaking Time. You’ll find it here: Neuromarketing: Brain Science & Marketing Join Forces. Kim and I discuss some of the basics of neuromarketing: what it is, some applications, and more.
This audio track would [...]
10. March 2010
3D Commercials, Different Dynamics
3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies. Building [...]
8. March 2010
Neuromarketing, Big Brother, and SXSW
If you are headed to South by Southwest, aka SXSW, in Austin later this week, be sure to check out the session “Big Brother in Your Brain: Neuroscience and Marketing.” Organized by Eric Kogelschatz, the panel will feature:
Gary Koepke, Modernista!
Eric Kogelschatz, shark&minnow
Dr AK Pradeep, NeuroFocus Inc
Dr Danielle Stolzenberg, Ph. D., University of Virginia
Roger Dooley, [...]
4. March 2010
Convince with Simple Fonts
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task in a simple, easy to read typeface. Research by Hyunjin Song and Norbert Schwarz [...]
2. March 2010
Websites That Suck Increase Stress
We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep [...]
1. March 2010
Brain Movies: Top 5 Super Bowl Ads
Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” for each ad. Does that mean these ads will sell more product? Not necessarily. [...]
26. February 2010
The Power of Text
What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too. But the recent Super Bowl provided an example that should warm the hearts of [...]
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19. March 2010
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