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7 Ways to Engage Your Customer’s Reptilian Brain

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

By |August 26th, 2015|

Persuasive Product Psychology Panel at SXSW 2016

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

By |August 11th, 2015|

Eyes Are The Door to Trust. Attractiveness, Too.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

By |August 5th, 2015|

Brainfluence in Hungarian

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

By |August 3rd, 2015|

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

By |July 30th, 2015|

How To Use Positive Framing to Persuade and Sell

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

By |July 23rd, 2015|

Get Smarter Instantly With This Fishy Technique

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

By |July 15th, 2015|

Print vs. Digital: Another Emotional Win for Paper

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New […]

By |July 8th, 2015|

Your Brain on Porsche: Neuro-Nonsense

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won’t be possible as long as people use and abuse neuromarketing concepts and technology. […]

By |June 29th, 2015|

Sales Intuition: How to Use It and Improve It

Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.

By |June 24th, 2015|