Want to make your prices seem lower without actually changing them? Here’s a research-based technique that will do exactly that, with one small catch… it doesn’t work equally well for male and female customers!

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We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
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A Totally Bizarre Way to To Get More Phone Leads

A Totally Bizarre Way to To Get More Phone Leads

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with trying to turn more visitors into phone inquiries. When they tested different combinations of web lead [...]

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Neuromarketing, From Sydney to Stockholm

Neuromarketing, From Sydney to Stockholm

We’ve got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe.

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Giant Conversion Booster, Happy Design, More – Roger’s Picks

Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week! I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing. Read Case Study – How I Increased Conversions by 785% in One Day (Without [...]

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America’s Customer Festival – Las Vegas

America’s Customer Festival – Las Vegas

I’m happy to say that I’ll be the closing keynote speaker at America’s Customer Festival, September 15-16, 2014, in Las Vegas. It’s an exciting conference with speakers focusing on several important topics:

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It’s Time to Forget the Fold

It’s Time to Forget the Fold

If you work with digital ads, you are no doubt familiar with the “fold” – the place where the user’s screen cuts off the content, and scrolling is required to view more. (It’s an anachronistic term from the newspaper days, when stories above the fold in the middle of the page were more prominent than [...]

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Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Neuro-packaging, Google Brain, Brutal Landing Page Reviews… Roger’s Picks

Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment!

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Ten Episodes of The Brainfluence Podcast

Ten Episodes of The Brainfluence Podcast

Time flies – we’ve published ten episodes of The Brainfluence Podcast already. This seemed like the perfect time to provide a quick guide to these sessions with some of the world’s top experts in persuasion, psychology, neuromarketing, and more. Each episode is about 30 minutes of audio, and the show notes page for each episode [...]

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Fighting Friction, Evil Persuasion, & More – Roger’s Picks

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We’ve got some particularly good finds this week, with several great user experience-related items. Check ‘em out, add your own! If you are an engineer, friction is your enemy. That’s even more true if you are a web marketer trying to convert browsers into buyers or leads. Jeremy Smith (@jeremysaid) shows you How to Win [...]

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