It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook [...]

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The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and [...]

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
Brainfluence Info

Repped: 30 Days to a Better Online Reputation by Andy Beal

Repped: 30 Days to a Better Online Reputation by Andy Beal

Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book.

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Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment! 3 Ways To Create Killer Headlines Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get [...]

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The Popcorn Effect: When Do Brand Ads Fail?

The Popcorn Effect: When Do Brand Ads Fail?

Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

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How to Turn a Thank You into Higher Sales, and More: Roger’s Picks

How to Turn a Thank You into Higher Sales, and More: Roger’s Picks

Here’s some of the interesting stuff we’ve gathered during the last 7 days… add your own find in a comment!

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Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Mitch’s Rules, Perfect Testimonials, Dream Control, & More – Roger’s Picks

Another week, another batch of required reading from around the web. There’s one new feature this week – after “My Stuff,” I’ve added one “Weird or Wonderful” link just for fun. If you found a compelling piece of content this week, add a link to it in a comment! I’m in constant awe of Mitch [...]

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Can a Big-Box Supermarket Create ‘Liking’?

Can a Big-Box Supermarket Create ‘Liking’?

Most readers here know that one of the six principles of persuasion proposed by influence expert and recent Pubcon keynoter Robert Cialdini is “liking.” Liking can be established by displaying shared attributes – we both went to the same college, we both have Siamese cats, etc. But can faceless companies generate a similar reaction?

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Can One Word Turn Nonsense into Powerful Persuasion?

Can One Word Turn Nonsense into Powerful Persuasion?

Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard.

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Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during the last 7 days! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to [...]

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