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Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.
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By |September 19th, 2014|

Two Words That Change How People Think of You

Almost certainly, there are two words that have been drilled into you as important since the day you started talking.

Now, research shows these words have surprising power over how others perceive you. […]

By |September 16th, 2014|

Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

Essential reading for the weekend…
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By |September 12th, 2014|

Manipulation vs. Customer Focus, Dilbert-style

One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: […]

By |September 9th, 2014|

The Perfect Daily Routine, Landing Page Secrets, more – Roger’s Picks

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page […]

By |September 5th, 2014|

Tweets, Viewers Predicted by Brain Studies

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]

By |September 3rd, 2014|

Behavioral Ads, Authorship Autopsy, Thought Leadership… Roger’s Picks

Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! […]

By |August 29th, 2014|

10 New Episodes of the Brainfluence Podcast

Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your player automatically, be sure to subscribe! […]

By |August 28th, 2014|

The 1-2 Landing Page Punch that Will Boost Conversions

[Guest post by Jeremy Smith]

Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying stuff from other people. […]

By |August 26th, 2014|

Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]

By |August 22nd, 2014|