How To Write Headlines That Surprise The Brain

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

By |September 22nd, 2015|

The Ultimate Laptop Bag: My Quest For Perfection

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

By |September 3rd, 2015|

7 Ways to Engage Your Customer’s Reptilian Brain

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

By |August 26th, 2015|

Persuasive Product Psychology Panel at SXSW 2016

The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.

By |August 11th, 2015|

Eyes Are The Door to Trust. Attractiveness, Too.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

By |August 5th, 2015|

Brainfluence in Hungarian

Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.

By |August 3rd, 2015|

How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It

Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.

By |July 30th, 2015|

How To Use Positive Framing to Persuade and Sell

Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.

By |July 23rd, 2015|

Get Smarter Instantly With This Fishy Technique

Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."

By |July 15th, 2015|

Print vs. Digital: Another Emotional Win for Paper

Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New […]

By |July 8th, 2015|