Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.
Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.
Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]
[Guest article by Brandon Leibowitz]
Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people […]
One change in negotiation tactics cause a fivefold increase in successful outcomes.
Want more trust and cooperation? New research shows that food will do that, but only if used correctly.
Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.
Your website design may activate threat circuits in your customer's brain.