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Cialdini’s Number One Sales Rule Will Surprise You

Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.

By |November 15th, 2016|

Trump Surprise: Four Neuromarketing Takeaways from the 2016 Election

Can neuromarketing explain why Trump won, and why the polls were so wrong?

By |November 9th, 2016|

Does Your Business Need Audio Branding?

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

By |November 2nd, 2016|

Lab Results: 3 UX Tweaks for a More Effective Homepage

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

By |October 4th, 2016|

How To Influence Others by Drawing, Even if You Flunked Art

Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.

By |September 16th, 2016|

Surprise! Cialdini Adds 7th Principle, Unity

Two years ago, I spoke to Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence. I asked him if, thirty years after completing his seminal book, Influence, he’d add on another one or two. He declined, saying that while there were many influence techniques, the important ones mostly fit into his original six. (Check out our 2014 conversation for some great persuasion insights.) […]

By |September 1st, 2016|

5 Ways for Ecommerce Websites to Build Trust

[Guest article by Brandon Leibowitz]

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people […]

By |August 24th, 2016|

Top 10 Profile Photo and Portrait Hacks Based on Science

Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.

By |August 15th, 2016|

A Remarkably Powerful Way to Increase Sales Success

One change in negotiation tactics cause a fivefold increase in successful outcomes.

By |July 26th, 2016|

A Fun Way to Build Trust and Cooperation

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

By |July 13th, 2016|