Neuromarketing | Where Brain Science and Marketing Meet

NeuromarketingWhere Brain Science and Marketing Meet

14. May 2013

Brilliant Billboard Traps 230,000 Real Bugs

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the “spray” from a pictured can into a giant piece of fly paper. Over a period of days, the sticky trap captured hundreds of thousands of real insects. Watch the [...]

9. May 2013

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Neuromarketing Meets Conversion Optimization: Free Webinar

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

8. May 2013

10 comments

Persuade with Visual Metaphors

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not.

30. April 2013

15 comments

Do Your Customers Feel Ignored?

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big trouble lies ahead.

29. April 2013

2 comments

Brainfluence in Korean

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle! I neither speak nor read Korean, so to find out how the title might read, I turned [...]

16. April 2013

7 comments

Drunk Tank Pink by Adam Alter

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter uses his own research and that of others to show how we are all influenced by factors we aren’t aware of or don’t acknowledge as important. As such, [...]

4. April 2013

16 comments

Is This Common Pricing Mistake Costing You Sales?

If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers visit your retail store, how often do you see them compare several items, only to buy none of them [...]

2. April 2013

2 comments

Musical Beans… Really!

Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz product. According to the UK’s Design Week, The stunt comprised the creation of a different ‘experience’ [...]

26. March 2013

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Free Brainfluence via Libboo

Libboo, a startup that aims to encourage book discovery and recommendation sharing between like-minded readers, is offering 10 free electronic copies of my book Brainfluence. This is a first-come, first-served deal, as far as I can tell.

15. March 2013

3 comments

Cultural Differences in Reading Faces

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams [...]

« Older Entries

Brilliant Billboard Traps 230,000 Real Bugs

Neuromarketing Meets Conversion Optimization: Free Webinar

Persuade with Visual Metaphors

Do Your Customers Feel Ignored?

Brainfluence in Korean

Drunk Tank Pink by Adam Alter

Is This Common Pricing Mistake Costing You Sales?

Musical Beans… Really!

Free Brainfluence via Libboo

Cultural Differences in Reading Faces

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