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Animation, Persuasion, and Neuromarketing

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

By |February 9th, 2016|

Ranking Psychology: The Best Way to Brag

A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.

By |January 27th, 2016|

Social Proof: Are You Doing It Wrong?

New research shows that all social proof isn't equal - one kind is more persuasive.

By |January 12th, 2016|

Unconscious Trust Formed in Milliseconds

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

By |January 5th, 2016|

Best of Neuromarketing – 2015

It's always tough to choose the year's best Neuromarketing posts, but with our readers doing most of the heavy lifting, here's the Best of Neuromarketing, 2015!

By |December 16th, 2015|

The Big Mistake Most Non-Profits (and Some Businesses) Make

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

By |December 8th, 2015|

Rhetoric: 2,000 Years of Powerful Persuasion

Rhetoric dates back to ancient Greece, but it works today. Here are five simple techniques...

By |December 2nd, 2015|

The Ten Critical Minutes to Close a Deal

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business. […]

By |November 18th, 2015|

The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By |November 11th, 2015|

The Secret Behind Retail Customer Experience Success Is Brain Science

Does retail customer experience success depend on neuro-triggers? PIRCH says yes.

By |November 3rd, 2015|