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Neuromarketing

Brainfluence Now Has An Italian Translation

Roger Dooley
Roger Dooley's book Brainfluence has just been released in an Italian translation.
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Best Business Books of 2019 – Strategy+Business

Roger Dooley
Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.
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Decoy Pricing: Did United Airlines Fire Their Behavioral…

Roger Dooley
It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.
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Customer experience tweaks that boost restaurant results

Sherwette Mansour
Restaurant guest experience depends on more than good food and quick service.
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Campaign Fundraising vs. Neuromarketing Debate Scores

Roger Dooley
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
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Economic Friction: Scoring the 2020 U.S. Presidential…

Roger Dooley
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.
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FRICTION: The Movie

Roger Dooley
There's a new book trailer video for FRICTION! Comments are welcome!
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Decoy Marketing

Roger Dooley
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.
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What can persuasion science tell you about the effect of…

Christophe Morin
Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also…
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The Psychology of Beer (and Wine, too)

Roger Dooley
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
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¡Nuevo – Neuromarketing en español!

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