When Lead Generation Trumps Helping Customers | #FrictionHunter Roger Dooley Turning a chat request into a lead generation process adds friction and annoys customers. Read More...
12 Cognitive Biases E-commerce Marketers Need to Know Andrada Vonhaz Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers. Read More...
Non-Profit Persuasion Lesson from Jay-Z Roger Dooley Rapper Jay-Z used a classic influence principle for non-profit persuasion. Read More...
Brainfluence Now Has An Italian Translation Roger Dooley Roger Dooley's book Brainfluence has just been released in an Italian translation. Read More...
Best Business Books of 2019 – Strategy+Business Roger Dooley Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category. Read More...
Decoy Pricing: Did United Airlines Fire Their Behavioral… Roger Dooley It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options. Read More...
Customer experience tweaks that boost restaurant results Sherwette Mansour Restaurant guest experience depends on more than good food and quick service. Read More...
Campaign Fundraising vs. Neuromarketing Debate Scores Roger Dooley Neuromarketing scoring of debate performance correlated with candidate fundraising numbers. Read More...
Economic Friction: Scoring the 2020 U.S. Presidential… Roger Dooley The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth. Read More...
FRICTION: The Movie Roger Dooley There's a new book trailer video for FRICTION! Comments are welcome! Read More...