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Neuromarketing

Campaign Fundraising vs. Neuromarketing Debate Scores

Roger Dooley
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers.
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Economic Friction: Scoring the 2020 U.S. Presidential…

Roger Dooley
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth.
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FRICTION: The Movie

Roger Dooley
There's a new book trailer video for FRICTION! Comments are welcome!
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Decoy Marketing

Roger Dooley
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.
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What can persuasion science tell you about the effect of…

Christophe Morin
Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also…
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The Psychology of Beer (and Wine, too)

Roger Dooley
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it.
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Introducing #FrictionHunter, Your Chance to Expose Bad UX…

Roger Dooley
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your…
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AdAge: Neuromarketing More Than Snake Oil

Roger Dooley
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience
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Does Starbucks Make You Smarter?

Roger Dooley
Coffee aromas can increase arousal and cognitive performance.
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Nonprofits: New Study Reveals Fundraising Risk

Roger Dooley
A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.
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