Neuromarketing - Where Brain Science and Marketing Meet

An article in The Nation by Kathryn Schulz highlights the ethical issues that lie ahead as the inexorable forward progress of neuroscience research yields greater understanding of mind and motivation.

By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing. In Search of…

If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!