Neuromarketing - Where Brain Science and Marketing Meet

By way of introduction to the field, here are a few articles that provide an interesting perspective on the use of neuroscience in marketing. In Search of the Buy Button (Forbes, 2003) - Writer Melanie Wells provides a nice survey of how marketers have tried to establish a physiological basis for marketing over the years, and some of the…

If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!