March 2007

The rising star of brain imaging is magneto-encephalography (MEG). Though the technology is far from new and the device looks like something from a 1950s science fiction movie, improvements in hardware and computing power are spiking…

A few days ago I posted about the concept of customer engagement (Branding, Customer Engagement, and Neuromarketing) and in particular some work done by the Gallup organization which, using an fMRI study, demonstrated that more engaged…

Time Magazine has come up with a hilarious display of best-selling books for 2027, represented by their covers. In addition to sure-fire hits like My Presidency by Jenna Bush and The Best Water Parks & Shopping Centers of the Amazon…

One of the great buzzwords in recent years has been "customer engagement," generally taken to mean how emotionally involved customers are with a product or brand. And, whatever one calls it, having customers who not only are satisfied with…

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience…

Marketers, start your engines… a new fitness boom is about to begin. Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports on work being…

One of the more interesting marketing books in recent years is The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. The concept is deceptively simple - historically, most efforts have been focused on the…

Exciting new research shows that subliminal messages do reach the brain, although their impact on behavior has yet to be demonstrated. Scientists at the University College London (UCL) have found the first physiological evidence that…

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a Super Bowl ad-sized audience for a tiny-fraction of the cost. The trick is…

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual's behavior by the introduction of various subtle cues. This often occurs in a subliminal manner, i.e., the individual is entirely unaware…