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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Slate on the Brain

Slate Magazine has just done a special issue on the brain that might interest Neuromarketing readers. Here’s a brief table of contents: “God Is in the Dendrites: Can “neurotheology” bridge the gap between religion and science?” By George Johnson. “Spirit Tech: How to wire your brain for religious ecstasy,” by John Horgan. Posted “Train Your [...]

Simple Marketing for Complex Products

The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research shows that it’s not true, at least in some kinds of situations. An article by S. Alexander Haslam in the current Scientific American Mind, I Think, Therefore I Err (subscription), [...]

Quantemo Neuromarketing Lab Acquired

One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,

Sexy Pictures and Gender Differences

[photopress:model.jpg,thumb,alignleft]When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral Neuroscience (CBN) in Atlanta.

Lexus – Less Pain, More Gain

[photopress:lexus.jpg,full,alignleft]Last week we posted about Seth Godin�s Joy/Cash Curve and Buying Pain. We think that at least some marketers already understand the problem Godin raises and are trying to address it. One auto brand, Lexus, goes out of its way to, as Godin might put it, to add joy to the process of buying, not [...]

Book Review: Train Your Mind, Change Your Brain

Train Your Mind, Change Your Brain by Sharon Begley has a title that might lead one to believe it’s a how-to or self-help book. It is neither. Rather, it is the story of how researchers have uncovered the brain’s ability to change, even in adults. The book is set against the backdrop of discussions with [...]

Marginal Marketing

The concept of marginal utility, a favorite of economists, is fairly simple to illustrate: a $20 bill is more useful to a financially strapped college student than, say, Bill Gates. Researchers at the University of Cambridge in England have now demonstrated the effects of marginal utility on both brain activation and speed of learning in [...]

Green Neuromarketing

My fellow FutureLab blogger, David Widger, wrote an interesting post, How Many Green Marketers Does It Take to Change a Light Bulb? In it he notes that fluorescent bulbs have proven difficult to market, despite today’s lower bulb prices and dramatic energy savings. The big issue is cost. At our closest Home Depot, for example, [...]

Godin’s Joy/Cash Curve and Buying Pain

[photopress:price_joy.jpg,thumb,alignleft]A frequent topic here has been research showing that buying things, particularly items seen as being overpriced, activates the pain centers of the brain (see The Pain of Buying, Painful Sushi and Other Pricing Blunders, and Brain Scans Predict Buying Behavior). An interesting post by marketing guru Seth Godin looks at buying pain from a [...]

Slate on the Brain

Simple Marketing for Complex Products

Quantemo Neuromarketing Lab Acquired

Sexy Pictures and Gender Differences

Lexus – Less Pain, More Gain

Book Review: Train Your Mind, Change Your Brain

Marginal Marketing

Green Neuromarketing

Godin’s Joy/Cash Curve and Buying Pain

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