Archive | April, 2007
Slate on the Brain
Slate Magazine has just done a special issue on the brain that might interest Neuromarketing readers. Here’s a brief table of contents:
“God Is in the Dendrites: Can “neurotheology” bridge the gap between religion and science?” By George Johnson.
“Spirit Tech: How to wire your brain for religious ecstasy,” by John Horgan. Posted
“Train Your [...]
Simple Marketing for Complex Products
24. April 2007
The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research shows that it’s not true, at least in some kinds of situations. An article by S. Alexander Haslam in the current Scientific American Mind, I Think, Therefore I [...]
Continue reading...Quantemo Neuromarketing Lab Acquired
18. April 2007
One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,
Continue reading...Sexy Pictures and Gender Differences
16. April 2007
When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral Neuroscience (CBN) in Atlanta.
Continue reading...Lexus – Less Pain, More Gain
12. April 2007
Last week we posted about Seth Godin’s Joy/Cash Curve and Buying Pain. We think that at least some marketers already understand the problem Godin raises and are trying to address it. One auto brand, Lexus, goes out of its way to, as Godin might put it, to add joy to the process of [...]
Continue reading...Book Review: Train Your Mind, Change Your Brain
10. April 2007
Train Your Mind, Change Your Brain by Sharon Begley has a title that might lead one to believe it’s a how-to or self-help book. It is neither. Rather, it is the story of how researchers have uncovered the brain’s ability to change, even in adults. The book is set against the backdrop [...]
Continue reading...Marginal Marketing
9. April 2007
The concept of marginal utility, a favorite of economists, is fairly simple to illustrate: a $20 bill is more useful to a financially strapped college student than, say, Bill Gates. Researchers at the University of Cambridge in England have now demonstrated the effects of marginal utility on both brain activation and speed of learning [...]
Continue reading...Green Neuromarketing
6. April 2007
My fellow FutureLab blogger, David Widger, wrote an interesting post, How Many Green Marketers Does It Take to Change a Light Bulb? In it he notes that fluorescent bulbs have proven difficult to market, despite today’s lower bulb prices and dramatic energy savings. The big issue is cost. At our closest Home [...]
Continue reading...Godin’s Joy/Cash Curve and Buying Pain
4. April 2007
A frequent topic here has been research showing that buying things, particularly items seen as being overpriced, activates the pain centers of the brain (see The Pain of Buying, Painful Sushi and Other Pricing Blunders, and Brain Scans Predict Buying Behavior). An interesting post by marketing guru Seth Godin looks at buying pain from [...]
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26. April 2007
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