Archive | June, 2007

Building Trust: Chemical Neuromarketing

28. June 2007

4 Comments

Much of what we write about here at Neuromarketing is research that helps explain behavior. In other words, the neuroscientists take known human behavior and use brain imaging or other tools to help understand why that occurs. Generally, magic “buy buttons” are out of the question. Some work performed by Paul Zak, [...]

Continue reading...

Neuroeconomics: $1.5 Million to Study “Virtues”

26. June 2007

1 Comment

Paul Zak, Director of Claremont’s Center for Neuroeconomic Studies, was awarded a $1.5 million grant from the John Templeton Foundation to continue researching, “Oxytocin and the Neurobiology of Human Virtues: Resilience, Generosity, and Compassion.”
The grant follows directly from Zak’s previous Templeton Foundation-funded research on the role of values in supporting free-enterprise economies. The results [...]

Continue reading...

Study: Taxes Aren’t Painful

19. June 2007

0 Comments

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the brain, paying taxes activates reward centers – the same areas of the brain that fire in response [...]

Continue reading...

What’s Wrong With This Promo?

17. June 2007

0 Comments

Do you think there’s something wrong with this promo? It’s a milk chocolate circle, originally wrapped in gold foil, embossed with the firm’s name, “Foot Solutions,” and the image of a foot, toes and all. In Product Contagion, I reported on research that showed mere proximity of “disgusting” items like lard and cat [...]

Continue reading...

Fruitful Research: Science Boosts Cranberry Ads

6. June 2007

0 Comments

Employing cognitive science to creation of a new ad for cranberry juice may have been a key factor in the ad’s scoring in the top 10% of a recall test of over 8,500 ads.
The spot features two men, in the role of cranberry growers, standing knee-deep in a bog. The duo has been [...]

Continue reading...

New Blog to Focus on Neuroscience and Conflict Resolution

4. June 2007

0 Comments

Stephanie West Allen, author of Idealawg, is teaming up with Dr. Jeffrey Schwartz of UCLA to write a new blog, Brains on Purpose, on how neuroscience can help inform the field of conflict resolution. Allen is both a prolific and insightful poster in her Idealawg blog, frequently drawing on neuroscience and psychology to explain [...]

Continue reading...