June 2007

Much of what we write about here at Neuromarketing is research that helps explain behavior. In other words, the neuroscientists take known human behavior and use brain imaging or other tools to help understand why that occurs. Generally,…

Paul Zak, Director of Claremont?s Center for Neuroeconomic Studies, was awarded a $1.5 million grant from the John Templeton Foundation to continue researching, ?Oxytocin and the Neurobiology of Human Virtues: Resilience, Generosity, and…

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the…

Do you think there's something wrong with this promo? It's a milk chocolate circle, originally wrapped in gold foil, embossed with the firm's name, "Foot Solutions," and the image of a foot, toes and all. In Product Contagion, I reported on…

Employing cognitive science to creation of a new ad for cranberry juice may have been a key factor in the ad's scoring in the top 10% of a recall test of over 8,500 ads. The spot features two men, in the role of cranberry growers,…

Stephanie West Allen, author of Idealawg, is teaming up with Dr. Jeffrey Schwartz of UCLA to write a new blog, Brains on Purpose, on how neuroscience can help inform the field of conflict resolution. Allen is both a prolific and insightful…