Archive | December, 2007

Audio Branding: ‘Tis the Season

28. December 2007

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Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I’ve written about olfactory marketing – appealing to the sense of smell – but what about sound? How can [...]

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The Secret Voter in Your Brain

20. December 2007

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A consistent theme here at Neuromarketing is that asking people about their future actions can be a very unreliable predictor of that behavior. Nobody knows this better than political pollsters, who are often surprised by actual voting results that conflict with polls taken just before Election Day, and sometimes even with polls taken after [...]

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Huckabee Denies Subliminal Cross

19. December 2007

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Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to be a not-too-subliminal cross image in a TV ad for Huckabee in Subliminal Religious Message in Huckabee Ad. The New York Post reports that Huckabee is denying [...]

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Subliminal Religious Message in Huckabee Ad

18. December 2007

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Mike Huckabee, one of various Republican presidential hopefuls, has staged a remarkable surge in the polls in recent weeks. Part of this is no doubt due to his low-key but appealing demeanor and the fact that he exhibits a sense of humor, a rare thing for politicians (at least in public). Another part [...]

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Cool Products and Neuromarketing

17. December 2007

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I’ve often said that the most exciting application of neuromarketing techniques isn’t that of choosing or developing advertisements, but rather designing better products. While some may feel that enhancing ad effectiveness with brain scans (for example) is somehow manipulative, who can argue against products that have more consumer appeal? After all, the objective [...]

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Neuromarketing and Election 2008

14. December 2007

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Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political Marketing, discussed research by Emory’s Drew Westen that showed that committed party voters did not process information in a rational or [...]

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Brain’s “Irrelevance Filter” Found?

10. December 2007

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People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be responsible for the filtering process.
Dr Torkel Klingberg and colleague Fiona McNab [of the Karolinksa Institute] used a special brain scan called functional magnetic resonance imaging (fMRI) to track [...]

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