December 2007

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I've…

A consistent theme here at Neuromarketing is that asking people about their future actions can be a very unreliable predictor of that behavior. Nobody knows this better than political pollsters, who are often surprised by actual voting…

Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to be a not-too-subliminal cross image in a TV ad for Huckabee in Subliminal…

Mike Huckabee, one of various Republican presidential hopefuls, has staged a remarkable surge in the polls in recent weeks. Part of this is no doubt due to his low-key but appealing demeanor and the fact that he exhibits a sense of humor, a…

I've often said that the most exciting application of neuromarketing techniques isn't that of choosing or developing advertisements, but rather designing better products. While some may feel that enhancing ad effectiveness with brain scans…

Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political…

People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be responsible for the filtering process. Dr Torkel Klingberg and colleague Fiona…