Archive | December, 2007
Audio Branding: ‘Tis the Season
Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I’ve written about olfactory marketing – appealing to the sense of smell – but what about sound? How can [...]
Continue reading...The Secret Voter in Your Brain
20. December 2007
A consistent theme here at Neuromarketing is that asking people about their future actions can be a very unreliable predictor of that behavior. Nobody knows this better than political pollsters, who are often surprised by actual voting results that conflict with polls taken just before Election Day, and sometimes even with polls taken after [...]
Continue reading...Huckabee Denies Subliminal Cross
19. December 2007
Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to be a not-too-subliminal cross image in a TV ad for Huckabee in Subliminal Religious Message in Huckabee Ad. The New York Post reports that Huckabee is denying [...]
Continue reading...Subliminal Religious Message in Huckabee Ad
18. December 2007
Mike Huckabee, one of various Republican presidential hopefuls, has staged a remarkable surge in the polls in recent weeks. Part of this is no doubt due to his low-key but appealing demeanor and the fact that he exhibits a sense of humor, a rare thing for politicians (at least in public). Another part [...]
Continue reading...Cool Products and Neuromarketing
17. December 2007
I’ve often said that the most exciting application of neuromarketing techniques isn’t that of choosing or developing advertisements, but rather designing better products. While some may feel that enhancing ad effectiveness with brain scans (for example) is somehow manipulative, who can argue against products that have more consumer appeal? After all, the objective [...]
Continue reading...Neuromarketing and Election 2008
14. December 2007
Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political Marketing, discussed research by Emory’s Drew Westen that showed that committed party voters did not process information in a rational or [...]
Continue reading...Brain’s “Irrelevance Filter” Found?
10. December 2007
People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be responsible for the filtering process.
Dr Torkel Klingberg and colleague Fiona McNab [of the Karolinksa Institute] used a special brain scan called functional magnetic resonance imaging (fMRI) to track [...]
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28. December 2007
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