Archive | March, 2009
Neuromarketing Debut in Slovenia
Well, the Slovenian Advertising Festival has drawn to a close, and I’ve finally got a few minutes to comment on the experience and share some of the things I learned in my few days in Portoroz. First, my Neuromarketing keynote, or “lecture” as seems to be the local translation, went just fine. I [...]
Continue reading...Another Puzzle Billboard
27. March 2009
After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the “aha!” phenomenon and possibly the neuromarketing reward mechanism I described in Marketing to the Infovore. While I didn’t have my camera handy as I zoomed by it, the concept [...]
Continue reading...Puzzling Billboards
24. March 2009
In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little reward in the brain and help the viewer remember the product or the brand. My post about Schick’s shrubbery trimmer got me thinking about puzzle marketing again, [...]
Continue reading...Schick Commercial’s Aha! Moment
20. March 2009
When the brain decodes a puzzle, even a simple one, there’s a little reward. Marketers have sometimes used this to good effect – see Puzzles Boost Brand Recognition and Marketing to the Infovore. Watch this commercial from Schick for its Quattro TrimStyle for Women razor:
Continue reading...Mind Meld: NeuroFocus Buys Neuroco
12. March 2009
The neuromarketing industry hardly seems mature enough to talk about consolidation, but California-based NeuroFocus, who claims to be the largest company offering brainwave-based marketing research, has concluded an agreement to purchase Neuroco. The latter firm is based in Surrey, England, and will continue operations as NeuroFocus Europe. According to their announcement,
Continue reading...Signs and Sales DO Work
6. March 2009
What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An “inside” view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those “Buy One, Get One Free!” and “SALE!” signs in your grocery store actually DO get your brain to light [...]
Continue reading...Mind Games on Today Show
3. March 2009
The Today Show did a nice segment with Martin Lindstrom, author of Buyology. Lindstrom reveals several tricky things that retailers do to get you to buy more, even in a depressed economy. No brain scans here, just clever retailing informed by a neuromarketing view of how we are influenced by subliminal cues. [...]
Continue reading...Less Guilt Sells More Chips
2. March 2009
Selling salty chips to guys isn’t all that difficult. As the classic Lay’s commercial noted, “You can’t eat just one!” Give a guy a chip, and before you know it the bag is gone. For women, though, salty foods are the snack of choice just 14% of the time. They prefer sweet [...]
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30. March 2009
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