March 2009

Well, the Slovenian Advertising Festival has drawn to a close, and I've finally got a few minutes to comment on the experience and share some of the things I learned in my few days in Portoroz. First, my Neuromarketing keynote, or…

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the "aha!" phenomenon and possibly the neuromarketing reward mechanism I described in Marketing to…

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little reward in the brain and help the viewer remember the product or the brand. My…

When the brain decodes a puzzle, even a simple one, there's a little reward. Marketers have sometimes used this to good effect - see Puzzles Boost Brand Recognition and Marketing to the Infovore. Watch this commercial from Schick for its…

The neuromarketing industry hardly seems mature enough to talk about consolidation, but California-based NeuroFocus, who claims to be the largest company offering brainwave-based marketing research, has concluded an agreement to purchase…

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those "Buy One, Get One Free!" and "SALE!" signs in…

The Today Show did a nice segment with Martin Lindstrom, author of Buyology. Lindstrom reveals several tricky things that retailers do to get you to buy more, even in a depressed economy. No brain scans here, just clever retailing informed…

Selling salty chips to guys isn't all that difficult. As the classic Lay's commercial noted, "You can't eat just one!" Give a guy a chip, and before you know it the bag is gone. For women, though, salty foods are the snack of choice just…