Archive | September, 2009
Are Brain Scan Findings Fishy?
Some neuroscientists have long been critical of fMRI brain scans, complaining that the technique’s colorful images may cause their data to be weighted beyond their merit. Now, two skeptical groups have published data suggesting that the way we interpret brain scans is downright fishy.
Continue reading...Child Labor: Put That Baby to Work!
29. September 2009
Advertisers have known for decades that pictures of babies attract attention and hold the viewer’s gaze. That’s why you often see pictures of babies – cute, startled, smiling, frowning – in ads that have nothing at all to do with baby products. An interesting study from Australia shows what takes a baby-picture ad [...]
Continue reading...Your Brain on Thousands of Products
28. September 2009
Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But how do our brains cope when choices number in the hundreds or thousands, and how do websites best match products or services to their visitors?
First, a warning – Neuromarketing reader participation [...]
Selling with Scarcity
22. September 2009
Ecommerce websites have a great opportunity to exploit the “scarcity effect,” primarily because they can often provide instantaneous feedback on inventory levels and, in a credible way, let customers know when products are scarce.
First, let’s look at a traditional exploitation of the scarcity effect. Knife Outlet uses two scarcity variables, invoking both “limited quantities” and, [...]
Digital Forces Brand Authenticity
21. September 2009
I’ve begun reading BrandDigital: Simple ways top brands succeed in the digital world by Allen P. Adamson, and found myself wholeheartedly agreeing with Adamson on the need for brand authenticity. In College Branding: Rooted in Reality, I noted that phony branding messages might have worked for tobacco firms in the 1950s, but higher education branding [...]
Continue reading...Order Effect Affects Orders
17. September 2009
The last time you bought a product online, you probably went through a logical analysis of alternative products, prices, features, and so on. And perhaps you really did. Research shows, however, that we are actually far from rational when we buy stuff online – a fact that no doubt that comes as little [...]
Continue reading...Emmy Awards Match Neuromarketing Study
16. September 2009
The recent Creative Arts Emmy Award result had an interesting neuromarketing tie-in: Super Bowl commercials found to be emotionally engaging using EEG and biometric measures fared unusually well in the Emmy award competition:
Continue reading...Neuro Web Design
14. September 2009
Book Review: Neuro Web Design: What Makes Them Click?
I couldn’t pass up Neuro Web Design: What Makes Them Click? by Susan Weinschenk, inasmuch as it combines several of my interests – neuroscience and marketing, specifically Web marketing. In this book, Weinschenk mines some of the same veins I do at Neuromarketing as she applies both [...]
How To Praise Your Child
11. September 2009
I don’t often get into neuro-parenting here, but I thought this particular research finding was interesting enough to single out. (I mentioned it in my Managing by Mistakes post last week, too.)
The short story is that a lot of what parents and teachers think about praising children and building self-esteem is dead wrong. [...]
Sexy Names for College Courses
9. September 2009
I’ve written often lately about college branding, but have focused on developing the external brand of the institution. One thing that’s clear is that as skeptical as academics may be about the idea of branding, a few profs are actively employing the concept to increase enrollment in the courses they teach. If you [...]
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30. September 2009
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