Archive | October, 2009
Scent Marketing vs. Social Media
The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ [...]
Continue reading...Sugar as Brain Food
29. October 2009
This isn’t great news for dieters, but sometimes sugar can be a good thing. Roy Baumeister, a psychologist at Florida State University, had subjects perform a mentally taxing task – watching a video while being careful to ignore random words scrolling across the bottom of the screen. (Apparently, it takes quite a bit [...]
Continue reading...Sacrifice for Brand Success
28. October 2009
In developing a brand, it’s tempting to appeal to as many people as possible. We all want to be liked, and all too often organizations tread lightly with their branding message to avoid impairing their appeal to specific groups of customers. Or, to increase sales, a company tries extending a successful brand to [...]
Continue reading...Just Say NO to Bland College Branding
27. October 2009
I’ve been reading the recently released second edition of Differentiate or Die by Jack Trout, and there are some powerful (and timeless) messages there for all brands. Although the entire book is geared toward commercial brand differentiation, some of the comments relate directly to higher education marketing.
Trout takes on bland, meaningless product taglines with [...]
Differentiate or Die
26. October 2009
Book Review: Differentiate or Die by Jack Trout (Second Edition)
If someone asked you what set your product or brand apart from the competition, would you answer “quality” or “customer orientation?” If your answer is “yes,” you might be in for a rude awakeing…
Talking Back Makes Kids Smart
23. October 2009
Once again, I’m going to depart from marketing for one post for another neuroparenting topic. This time, it’s about kids “talking back” to their parents and how that interaction can actually enhance cognitive development.
Continue reading...The Neuromarketing of Burgers
15. October 2009
There’s hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more. Locally, I’d been hearing about the fantastic hamburgers and fries at Five Guys for months, and finally ventured inside to see [...]
Continue reading...Brain Fight: Who’s the Decider?
13. October 2009
One of my favorite chapters in How We Decide by Jonah Lehrer is The Brain is an Argument. In this chapter, Lehrer highlights how complex our decision-making process really is, and how competing options battle for supremacy.
Continue reading...Sit Straight, Build Confidence
12. October 2009
We know that making ourselves smile or frown can actually influence our mood, and now it seems that the posture we assume can affect our confidence in our own thoughts. A study by Richard Petty, who apparently is not the NASCAR driver but rather a professor at Ohio State University, demostrated the effects of sitting [...]
Continue reading...Got Branding?
9. October 2009
The last time I wrote about Nabisco’s Oreo brand, it was in Mega-Branding: The Purple Oreo Problem. In that post I was critical of the seemingly crazy proliferation of Oreo variations – 46 offerings, including “Purple.” My criticism was based on research showing that offering consumers too many choices can reduce sales.
Well, there [...]
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30. October 2009
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