Archive | November, 2009
A New Look for Neuromarketing
Here at Neuromarketing, we’ve had the same look (shown above) since we launched in 2006. We’ve installed a new look with some additional advanced features, like a dynamic list of our most popular posts, a tag cloud, avatars for authors and commenters, and more. We’ll be tweaking this going forward, and would enjoy [...]
Continue reading...One Thought Ordering: The New Buy Button
25. November 2009
The idea that there is a “buy button” in the brain which clever marketers can push has been bandied about for years. While I remain skeptical that any marketing technique could work that magically, Intel is working on a new kind of buy button: brain implants that would let you control your computer with [...]
Continue reading...Hire Articulate Salespeople
24. November 2009
Few would argue that one of the most important skills a salesperson can have is to understand what the customer is thinking, but that’s a skill that’s difficult to measure. Instead, hiring managers rely on evidence of past sales success (a good predictor of future performance) and the interview (a reasonable simulation of an [...]
Continue reading...Reward Success, Don’t Punish Failure
23. November 2009
It’s a management maxim that bosses should dole out praise liberally when deserved, although many business environments seem more focused on punishing failure. It turns out there’s solid neuroscience behind the idea of recognizing success, according to research led by neuroscientist Earl Miller of MIT and published in Neuron.
Continue reading...The Outsider Effect
16. November 2009
Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of your team and produce better results. According to a study published in the Personality and Social Psychology Bulletin,
Continue reading...Management Lessons from Airplane Crashes
9. November 2009
Airplane crashes don’t happen often, and when they do they are no doubt among the most-studied failures in any industry. Most bad business decisions, by contrast, are pushed into the past as quickly as possible.
That may be one lesson – studying why a business strategy proved to be a failure might prevent similar failures [...]
Emsense Raises $9 Million
3. November 2009
Neuromarketing firm Emsense has raised $9 million in additional capital. The new round was led by an investment from Technology Partners with existing investor the Foundry Group also participating.
This funding will allow EmSense to continue its global expansion in support of its many market research partners. The funds will also enable the company [...]
Want Some Emotion with That Website?
3. November 2009
As a web community guy, one of the most common problems I see is the failure to communicate emotion properly when people interact online. A remark intended as humorous can be perceived as a personal attack, or an expression of sympathy can be taken as cruel sarcasm. While I always suggest caution (particularly [...]
Continue reading...College Branding: What if Harvard Moved Next Door?
2. November 2009
Why do most college branding efforts end up as meaningless pablum? I think it’s because most colleges have been relatively insulated from the effects of devastating competition. In fact, historically there have been major barriers to competition in the cozy world of higher education. The biggest have been geography, cost, and reputation. [...]
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30. November 2009
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