May 2013

Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff Oren Klaff is an investment banker and deal-maker who, by his own account, has spent more than ten thousand hours…

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the "spray" from a pictured can into a giant piece of fly paper. Over a period of days, the…

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit Boosters.

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer's senses in a way that words alone may not.