September 2013

The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often more significant and powerful non-conscious factors.

Guest post by John Carvalho In today’s fragmented marketplace, true brand loyalty seems like a hard thing for companies to acquire and harder still for companies to hang onto. Yet, it’s arguably ever more important. Loyalty programs…

Does multitasking seem to be getting tougher for you as the years pass? In fact, that's quite normal. By the time you are 40, multitasking is nearly twice as challenging as when you were 20. The good news is that playing a video game has…

Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation. When passenger elevators first came into use, they were complicated and a bit…