Brainfluence, Now In Russian

Brainfluence - RussianThe various editions of Brainfluence seem to have popped up early or without warning, and the new Russian translation is no exception. I noticed Amazon had a “paperback” listing for the book, which seemed odd – it’s available in hardcover, Kindle/e-book, and audiobook formats, but not paperback. Imagine my surprise when I found this:

Brainfluence / Neyromarketing. Kak vliyat na podsoznanie potrebitelya (In Russian) by Duli Rodzher

I guess the odd phonetic translation of my name, “Duli Rodzher,” is one reason why I hadn’t spotted this earlier. I turned to Google to see if I could track down a more complete listing for the book, and struck out. Yandex, however, revealed a few references, including this one:

Нейромаркетинг. Как влиять на подсознание потребителя by Роджер Дули

Согласно новейшим исследованиям в области человеческого мозга, 95% всех мыслей и эмоций проявляют себя еще до того, как мы их осознаем. Однако усилия маркетологов направлены в основном на рациональное сознание, а огромный пласт подсознательного игнорируется…

This is exciting – I haven’t had much contact from Russian readers of Neuromarketing (aka Нейромаркетинг) compared to other large countries, and I’m looking forward to hearing from a few. The Russian version joins an already published Portuguese translation. I’d love to see Dutch and Spanish versions – Holland has been a hotbed of interest in neuromarketing, and the combination of Spain and Latin America seem to account for the biggest share of neuromarketing social media activity. [If you want Brainfluence in Dutch, Spanish, or any other language, please contact your favorite local business book publisher and have them ask Wiley about rights, or to get in touch with me for Wiley contact info.]

If any Russian-speaking readers find a copy of the new translation, please drop me an email or leave a comment and let me know what you think of the translation and/or the book itself! In the meantime, this is Роджер, wishing you добрый день!

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— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!
Guy KawasakiRead this book to learn even more ways to change people's hearts, minds, and actions.   — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple
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2 responses to "Brainfluence, Now In Russian" — Your Turn

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Mikhail
Twitter: mikhailbaev
20. February 2013 at 9:31 am

Just had a look on the sample pages of your book — at first glance I don’t like the quality of translation, a bit hard to read. But I’ll try to find the full version. It is interesting but yandex search gives that you even have the Russian version of your blog http://slon.ru/authors/11369/

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Roger Dooley
Twitter: rogerdooley
20. February 2013 at 9:45 am

Thanks, Mikhail, I appreciate the feedback. Yes, that slon.ru translation of my posts is authorized – they haven’t done very many, though.

Roger

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