Neuromarketing & Brainfluence at Pubcon 2011

Image from Barry Schwartz & Search Engine Roundtable


Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week.  I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several “brain movies” which showed how neuromarketing firms analyzed commercials frame by frame.  I then shifted gears and covered a few brain-research-based techniques that companies and web developers of any size could apply.  My fellow presenter in this “spotlight” session was Derrick Wheeler, talking about Microsoft’s in-house SEO.  So, the audience was an interesting mix of web marketers, hard core SEOs, and other people curious about either Derrick’s topic or mine. Kudos to Brett Tabke & crew for scheduling this interesting session.

My very first copies of Brainfluence didn’t arrive in time for the spotlight preso, but I was able to give randomly picked session tweeters @dhdoxey (who doesn’t look much like his avatar) and @schachin (who looks like hers) copies the next day.

Blog Coverage

Neuromarketing Session

Barry Schwartz of Search Engine Roundtable provided live blogging with multiple photos in PubCon Live: Neuromarketing & Successful MEGA SEO Framework.

Jessica Lee of Bruce Clay, Inc., provided a nice summary, also with photos, in Neuromarketing + Mega SEO — PubCon Vegas.

Twetchup.com posted archived tweets for the session.

My other Pubcon sessions were panels on Community Building, one focused on mobile community use and the other on how to organize high quality user generated content (UGC). If you haven’t attended a Pubcon, consider it – it’s an amazing assemblage of serious marketing people and entrepreneurs. The education value is huge – this year, there were nine simultaneous tracks. (That made picking which to attend really difficult!)

Did you run across other coverage of this event, or were you there? Post a comment!

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