Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes at Entrepreneur and Forbes. Learn more at RogerDooley.com, and follow him on Twitter at @rogerdooley.
As a marketer I am interested in the new and latest findings of Neuro-Marketing and was recently reading a book from Dr.H?usel ( Nymphenbrurg group). This group in Nymphenburg tries to connect the laest findings of neuro-science, neuro psychology and neuro chemistry. I think this is the key to success to learn an better understand the processes of a buying process and a more customer targeted marketing. I agree that pure bain scanning will not allow to derive conclusions. However, I am convonced that a compehensive approach combining the finings of the segemnts iof neuro-science will be the key to success for future marketing, branding and selling.
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