Most Overlooked: What Forbes Readers Missed

ForbesHere’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, generate just a few hundred. These minimally-viewed posts aren’t bad; sometimes, in my own biased opinion, they have some great business takeaways.

In my Best of Neuromarketing compilation for 2013, I credited my readers here (that’s YOU!) with being discerning enough to serve as judge and jury. But when it comes to my pieces at Forbes I have to agree with Seth Godin, who wrote a few days ago:

seths-headMy most popular blog posts this year
…weren’t my best ones.

As usual, the most popular music wasn’t the best recorded this year either. Same for the highest-grossing movies, restaurants and politicians doing fundraising.

“Best” is rarely the same as “popular.”

Seth turned that into a lesson about not always letting your work be dictated by the market’s judgment of its worth. (That may be good advice for a writer, but if you are making products the market IS the ultimate judge. Being right isn’t worth much if you go out of business!)

In any case, here are a few of my favorite posts at Forbes that were mostly undiscovered there:

Your Claim + Math = Credibility!
Hot Stuff! Warmth Adds Value To Your Products
Coupons: Better Than Kissing
Can Chewing Cause Brand Amnesia?
One Big Reason CMOs Get No Respect
When Confidence Trumps Competence
Why The Boss Cheats And Steals
Painful Payments: Your Brain On Airline Fees
McHarvard: The Future of College Brands?
How to Sell Like Shakespeare
Got Reviews? If Not, You’re Doomed!

Is there one you find particularly useful or relevant? One you think I should expand on here? Please leave a comment! Best wishes for a great (and brainy!) New Year!

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— who has written 959 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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