Tue, Sep 1, 2009
It’s hard to say exactly what the creators of this ersatz Coke commercial were aiming for, but it seems like something that Neuromarketing readers would find amusing:
Here’s another hypnotic soft drink ad:
And one slightly NSFW Coke commercial with another hypnotic theme:
Related posts:
Roger Dooley (author of 559 posts on Neuromarketing.)
Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy.
© Neuromarketing.
September 1st, 2009 at 11:05 am
Just translating the last one: The girls start talking about a common friend of their who threw a fit at her boyfriend, when the guy stops listening. When he recovers his senses, they ask him “what do you think about it?”, and he answers “fake boobs! they’re certainly fake boobs!”.
September 2nd, 2009 at 6:48 pm
Brilliant.
No more talk of subliminal messages in Coke advertising.
Take that elephant and place it in the middle of the room, cover it with tinsel and hang fairy lights from its ears.
Even made me want a Coke – must have been the way they said, ‘Quen-n-nnn-nch.”