The Today Show did a nice segment with Martin Lindstrom, author of Buyology. Lindstrom reveals several tricky things that retailers do to get you to buy more, even in a depressed economy. No brain scans here, just clever retailing informed by a neuromarketing view of how we are influenced by subliminal cues. View it here:
Mind Games on Today Show
By Roger Dooley|2014-08-26T15:36:48+00:00March 3rd, 2009|
About the Author: Roger Dooley
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter at @rogerdooley.