Neuroarchitecture Next Buzzword

Jim Olds, director of the Krasnow Institute for Advanced Study at George Mason University, is interested in ” the intersection between neuroscience and architecture–clearly one of the most concrete components of human higher cognition.” Olds announced in his blog that he has written an article that will be released today on that topic.

Writers have long recognized the interaction between architecture and the human psyche, but it will be interesting to learn more about the neuroscientific basis for this interaction. We’ll provide more coverage and discussion when the article breaks.

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Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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