Nonprofit Neuromarketing – Free Webinar

When I’m asked to speak at a conference, the theme is almost always how companies can employ neuromarketing techniques to sell more products. In a departure from that, on Tuesday, August 10, 2010, I’ll be doing a webinar via Network for Good. Titled Meeting of the Minds: How to Use Brain Science to Market Your Cause, I’ll focus primarily on simple and inexpensive techniques that don’t involve scanning the brains of potential donors. A few of the topics:

  • The hidden motivation for giving and volunteering
  • How pictures can help your mailings
  • About the mirror as a secret weapon
  • Giving to get: reciprocity in action

The webinar is FREE, and you can register here.

[Image via Shutterstock]


This post was written by:

— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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2 responses to "Nonprofit Neuromarketing – Free Webinar" — Your Turn


Marcela 15. January 2011 at 11:24 pm

I would like to know when you goin to do more webminars about neuromarketing .
Thank you.


Roger Dooley
Twitter: rogerdooley
16. January 2011 at 3:01 pm

No webinars scheduled, Marcela, but I’ll announce them here when details are available.



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