Nonprofit Neuromarketing – Free Webinar


When I’m asked to speak at a conference, the theme is almost always how companies can employ neuromarketing techniques to sell more products. In a departure from that, on Tuesday, August 10, 2010, I’ll be doing a webinar via Network for Good. Titled Meeting of the Minds: How to Use Brain Science to Market Your Cause, I’ll focus primarily on simple and inexpensive techniques that don’t involve scanning the brains of potential donors. A few of the topics:

  • The hidden motivation for giving and volunteering
  • How pictures can help your mailings
  • About the mirror as a secret weapon
  • Giving to get: reciprocity in action

The webinar is FREE, and you can register here.

[Image via Shutterstock]

  1. Marcela says

    I would like to know when you goin to do more webminars about neuromarketing .
    Thank you.

    1. Roger Dooley says

      No webinars scheduled, Marcela, but I’ll announce them here when details are available.


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