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Fonts That Create Emotions, and More – Roger’s Picks

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it! […]

By |February 7th, 2014|

Persuade with Visual Metaphors

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not. […]

By |May 8th, 2013|

Disney Media and Advertising Lab

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining […]

By |March 7th, 2011|

Bad Association: Video Overlay Fail

This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn’t likely to develop an urge for Austin Travel among its viewers, as it is superimposed on a live feed from the smoking building after a plane […]

By |February 18th, 2010|

Disney’s Secret Austin Neuromarketing Lab

According to the New York Times, the Walt Disney Company is operating a “secretive” lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads: […]

By |July 28th, 2009|