Persuade with Visual Metaphors

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not.

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Disney Media and Advertising Lab

Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining which ads actually work. They also use the lab to investigate new technologies that people aren’t familiar [...]

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Bad Association: Video Overlay Fail

This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn’t likely to develop an urge for Austin Travel among its viewers, as it is superimposed on a live feed from the smoking building after a plane crashed into it. Perhaps it’s not quite as bad as a Samsonite ad next to an [...]

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Disney’s Secret Austin Neuromarketing Lab

According to the New York Times, the Walt Disney Company is operating a “secretive” lab in Austin, Texas, to perform neuromarketing studies. Specifically, the NYTimes describes a program to determine the effectiveness of online ads:

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