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Change Behavior with Fun

An interesting experiment in Sweden shows that behavior can be modified by nothing more than the introduction of “fun.”

Adding the piano-key musical steps dramatically increased use of the stairs. This experiment is part of a Volkswagen-sponsored effort called […]

By |March 8th, 2011|

Heat Up Sales – With Coffee!

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of Yale University, found that the temperature of a beverage makes a difference in how a person judges another person: […]

By |February 19th, 2010|