Staying Brainy at Forbes

If you like my stuff here at Neuromarketing, you’ll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don’t duplicate my content here, but follow the same theme of using psychology and neuroscience to create better marketing, advertising, and sales strategies. Here are my first few posts [...]

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Zarrella’s Hierarchy of Contagiousness

Book Review: Zarrella’s Hiearchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella I like Dan Zarrella’s approach to social media. Amidst a horde of social media gurus, experts, mavens, and missionaries, Zarrella relies on crunching numbers to create his insights. Instead of thinking up “10 Ways to Get Retweets,” he [...]

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The Neuromarketing Challenge

OK, readers, I need some input. Here’s my plan. Every neuromarketing firm says it has data showing the effectiveness of its methods. I really believe that some actually do know what they are doing. But, there’s little or no peer-reviewed research proving that one can reliably determine the effectiveness of advertising or the appeal of [...]

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Neuromarketing: From Soup to Nuts

I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? I think the [...]

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